The Business Winning Institute (BWI) is a dedicated practice area within Shipley, centred on the Business Development Capability Maturity Model (BD-CMM®). Our mission is to be the global leaders in the advancement of business winning management practices, which we achieve in collaboration with our international industry partners. BWI supports the global Shipley network in helping clients achieve sustainable business winning success, primarily through:

Maintenance of the BD-CMM® as the industry standard framework for advancing business winning capability and sustainably delivering superior business winning results

• Training and certification
• Industry research studies