Writing Winning Proposals
It’s not what we do, but the way we do it that makes us different.

Learn skills to plan and prepare winning proposals.
Improve your sales effectiveness with proven proposal development tools and techniques that support your sales objectives. Writing Winning Proposals will teach you to align your proposal to customer needs and allocate resources in a way that improves your overall win rate.
Topics covered include:
- Understanding customer hot buttons
- Understanding the seven attributes of good proposals
- Using the Shipley Bidder Comparison Matrix to understand your competitive position
- Defining proposal strategy using Strategy Statements
- Maximising evaluation scores through succinct and structured writing
- Presenting your key messages using Theme Statements
- Using reviews pragmatically to increase your chance of winning and share learning


Learn how to
- Plan customer-focused proposals that sell
- Align your sales and proposal strategies
- Integrate your sales strategy into the proposal
- Exceed customer expectations on every proposal
The training course will benefit all those who are involved in developing and contributing to proposals and have great solutions that deserve to win.
NEWS UPDATES
Read our latest updates & business tips & tricks.
- Shipleywins
- 04 May 2023
Crafting a Winning Strategy: How to Develop Compelling Win Themes?
Winning a proposal is a critical aspect of business success,...
- Phoebe Fernandes
- 26 Apr 2022
Best Practices in Proposal Writing
Powerful Writing – Write how you Talk Too many opportunities...
- Phoebe Fernandes
- 17 Mar 2022
Negotiation – Offer more than Just a Low Price
Problem: We can’t offer the lowest price to a potential...
- Phoebe Fernandes
- 17 Mar 2022
The Power of a Compliance Matrix
One of the most important first tasks to do after...
- Phoebe Fernandes
- 17 Mar 2022
A Team Leader – Retains Their Team – How?
Open Communication - As the team leader make sure everyone...