Writing Winning Proposals

It’s not what we do, but the way we do it that makes us different.

Learn skills to plan and prepare winning proposals.

Improve your sales effectiveness with proven proposal development tools and techniques that support your sales objectives. Writing Winning Proposals will teach you to align your proposal to customer needs and allocate resources in a way that improves your overall win rate.

Topics covered include:

  • Understanding customer hot buttons
  • Understanding the seven attributes of good proposals
  • Using the Shipley Bidder Comparison Matrix to understand your competitive position
  • Defining proposal strategy using Strategy Statements
  • Maximising evaluation scores through succinct and structured writing
  • Presenting your key messages using Theme Statements
  • Using reviews pragmatically to increase your chance of winning and share learning

Learn how to

  • Plan customer-focused proposals that sell
  • Align your sales and proposal strategies
  • Integrate your sales strategy into the proposal
  • Exceed customer expectations on every proposal

The training course will benefit all those who are involved in developing and contributing to proposals and have great solutions that deserve to win. 


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